Twitter and LinkedIn both offer many opportunities for engagement with potential customers, influencers and partners. It is important to consider both how and when to engage with prospects on these platforms as well as exactly what happens when you engage. Engagements types on Twitter & LinkedIn The power of Twitter is that it is a completely public network. […]
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My favorite type of lead enrichment data is: Insightful. Cheap (or free!) to access at scale. Available in bulk formats like CSV export or API. Consistently and reliably updated. Website popularity/rank is a great example of a piece of data that checks all these boxes. Comparing this data across prospects is a great way to quickly qualify […]
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Curating content on Twitter is a great way to stay on top of trends in your industry, educate your followers and build influence. But, it can be a lot of work to discover, format and publish content consistently. Below I’ll describe the process that I use to discover and curate content for for my Twitter feed. It […]
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B2B lead generation programs are often centered around capturing an email address. It is common for marketers to segment email addresses based on domain for deliverability tracking. But, there is often deeper insight into lead type and quality to be derived from further interrogation of the components that make up an email address. An email […]
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