My favorite type of lead enrichment data is: Insightful. Cheap (or free!) to access at scale. Available in bulk formats like CSV export or API. Consistently and reliably updated. Website popularity/rank is a great example of a piece of data that checks all these boxes. Comparing this data across prospects is a great way to quickly qualify […]
Read MoreMarketing
December 14, 2016 — 0
Buried Treasure: Tokenizing email addresses for better lead segmentation
B2B lead generation programs are often centered around capturing an email address. It is common for marketers to segment email addresses based on domain for deliverability tracking. But, there is often deeper insight into lead type and quality to be derived from further interrogation of the components that make up an email address. An email […]
Read More