Modern Sales & Marketing


Two alternatives to the Alexa top 1 million website list

My favorite type of lead enrichment data is: Insightful. Cheap (or free!) to access at scale. Available in bulk formats likeĀ CSV export or API. Consistently and reliably updated. Website popularity/rank is a great example of a piece of data that checks all these boxes. ComparingĀ this data across prospects is a great way to quickly qualify […]

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Buried Treasure: Tokenizing email addresses for better lead segmentation

B2B lead generation programs are often centered around capturing an email address. It is common for marketers to segment email addresses based on domain for deliverability tracking. But, there is often deeper insight into lead type and quality to be derived from further interrogation of the components that make up an email address. An email […]

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