My name is Joe Fahrner and I run Twitter’s self serve ads business. I’ve spent my whole career in online sales, direct marketing and data analytics. I’m interested and inspired by all the ways that software is completely transforming how people buy, sell and generally keep score of their businesses. is my personal website where I explore topics related to modern sales and marketing. I also curate related content on Twitter at @Leadscoring.

The opinions expressed here represent my own and not those of my employer.